Publication: Brand Republic

First Reported 20 hours ago - Updated 16 hours ago - 1 Documents

ITV1, C4 and 5USA triumph at Freesat Awards

ITV1 duo Ant & Dec, Channel 4 shows 'The Million Pound Drop' and 'Educating Essex', and 5USA all took home gongs at last night's Freesat Awards, where the BBC also won five of the 11 categories. The awards, now in their fourth year, celebrate the TV channels ... [ Published 20 hours ago by Brand Republic ]
First Reported 23 hours ago - Updated 23 hours ago - 1 Documents

How to get street cred with street art

You’re building a bank so big in size that it takes up an entire city block, which, during construction will have an ugly green metal hoarding wrapped around it. What do you do to make the entire monstrosity more palatable to the locals?Why, you call ... [ Published 23 hours ago by Brand Republic ]
Entities: Buenos Aires, London
First Reported May 23 2012 - Updated May 23 2012 - 1 Documents

Think BR: Making the most of Euro 2012 sponsorship

With all the buzz around the London Olympics it's important not to forget about the opportunities around Euro 2012, writes Jamie Robertson, director, Ipsos ASI.To continue enjoying this article, please sign in below. You can register for free, giving ... [ Published May 23 2012 by Brand Republic ]
First Reported May 23 2012 - Updated May 23 2012 - 1 Documents

My Secret Work Weapon: My iPhone acts as an office when I'm out in the field

My secret work weapon is my iPhone; it's basically an all-round office that's with me all the time.To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full ... [ Published May 23 2012 by Brand Republic ]
Entities: iPhone
First Reported May 23 2012 - Updated May 23 2012 - 1 Documents

Media360: Virgin Media marketing chief on David Tennant signing

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand, according to Nigel Gilbert, chief marketing officer. "We knew he'd be good but we didn't know quite how good," Gilbert said of the former 'Doctor Who' ... [ Published May 23 2012 by Brand Republic ]
First Reported May 22 2012 - Updated May 22 2012 - 1 Documents

Orange invests in film ties after sponsorship review

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize for Fiction, RockCorps and National Business Awards. However, owner Everything Everywhere has renewed its deal as sponsorship partner of BAFTA for next year, as ... [ Published May 22 2012 by Brand Republic ]
First Reported May 21 2012 - Updated May 21 2012 - 1 Documents

Waterstones to sell Amazon's Kindle

Waterstones is to sell Amazon’s Kindle book readers and other Kindle digital devices, in a major shift in strategy by the high-street book retailer. Waterstones said the move fitted well with its on-going investment in the refurbishment of its stores, ... [ Published May 21 2012 by Brand Republic ]
First Reported May 18 2012 - Updated May 18 2012 - 1 Documents

The7stars appointed by Ibiza Rocks Group for first full marketing campaign

The7stars has been appointed by live music promoter Ibiza Rocks Group to handle the planning and buying of its debut marketing campaign to drive up interest in the brand, and support the launch of a new Ibiza night featuring Mark Ronson and Example. The ... [ Published May 18 2012 by Brand Republic ]
First Reported May 18 2012 - Updated May 18 2012 - 1 Documents

Think BR: Promoting the UK as a global hub of creativity

The UK is in a prime position to promote itself to China and the rest of the world as a leading creative force, writes Stephen Maher, CEO, MBATo continue enjoying this article, please sign in below. You can register for free, giving you limited further ... [ Published May 18 2012 by Brand Republic ]
First Reported May 17 2012 - Updated May 17 2012 - 1 Documents

Why We're Loving ... Spaceboy artist

Why Spaceboy (Mike Inglis) has been laying the groundwork for the stop-motion animation on shutters in Edinburgh's Newhaven Fishmarket. The work, in collaboration with Blac Ionica, is part of Red Stripe's "make" series of projects.To continue enjoying ... [ Published May 17 2012 by Brand Republic ]
First Reported May 10 2012 - Updated May 10 2012 - 2 Documents

All about ... The future of BSkyB

What impact will News Corp's travails have on Sky, Alasdair Reid asks.To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View ... [ Published May 10 2012 by Brand Republic ]
First Reported May 03 2012 - Updated May 03 2012 - 2 Documents

Should owner rules change?

Do media ownership regulations need to be revised, Alasdair Reid asks.To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View ... [ Published May 03 2012 by Brand Republic ]

Quotes

Emma Scott, managing director, Freesat, said: "Its been a truly outstanding year for British television and radio, and it is a real privilege to be able to recognise and celebrate the personalities, programmes and channels that Freesat viewers really love, including my personal favourite, Mr Drew on 'Educating Essex'." Best Children's TV Programme: Andy's Wild Adventures (CBeebies) Best Niche TV Channel: QVC Best Digital Radio Channel: BBC Radio 1Xtra Best News Channel:...
...was speaking at Haymarket's Media360 event on Friday (18 May), where he was asked whether the brand had lined Tennant up to appeal more to women. "We didnt specifically choose [him] because of women, but we wanted someone who was really engaging and who wasnt commonly used in advertising" he said

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ITV1, C4 and 5USA triumph at Freesat Awards [ Published 20 hours ago by Brand Republic ]
How to get street cred with street art [ Published 23 hours ago by Brand Republic ]
Media360: Virgin Media marketing chief on David... [ Published May 23 2012 by Brand Republic ]
My Secret Work Weapon: My iPhone acts as an off... [ Published May 23 2012 by Brand Republic ]
Think BR: Making the most of Euro 2012 sponsorship [ Published May 23 2012 by Brand Republic ]
Orange invests in film ties after sponsorship r... [ Published May 22 2012 by Brand Republic ]
Waterstones to sell Amazon's Kindle [ Published May 21 2012 by Brand Republic ]
The7stars appointed by Ibiza Rocks Group for fi... [ Published May 18 2012 by Brand Republic ]
Think BR: Promoting the UK as a global hub of c... [ Published May 18 2012 by Brand Republic ]
Why We're Loving ... Spaceboy artist [ Published May 17 2012 by Brand Republic ]
Think BR: 4G can unlock the creative potential ... [ Published May 15 2012 by Brand Republic ]
Daily Diary - Velocity book launch [ Published May 14 2012 by Brand Republic ]
Resident Evil 6 to sponsor 'The Walking Dead' [ Published May 14 2012 by Brand Republic ]
Haymarket Network relaunches Jaguar Magazine iP... [ Published May 11 2012 by Brand Republic ]
Pepsi launches 'crowd surfing' football game fo... [ Published May 11 2012 by Brand Republic ]
Grey to chair 'PR Oscars' [ Published May 11 2012 by Brand Republic ]
Ford launches pan-European 'social influencer' ... [ Published May 10 2012 by Brand Republic ]
BT's profits boosted by hitting 10m super-fast ... [ Published May 10 2012 by Brand Republic ]
Lifeline: Tatler [ Published May 10 2012 by Brand Republic ]
All about ... The future of BSkyB [ Published May 10 2012 by Brand Republic ]
Katherine Levy: While shareholders rise up, rem... [ Published May 10 2012 by Brand Republic ]
Innovation at the speed of thought [ Published May 10 2012 by Brand Republic ]
Headliner: One publishing chief who still belie... [ Published May 10 2012 by Brand Republic ]
Do media plans need mags? [ Published May 10 2012 by Brand Republic ]
Double Standards - How is performance marketing... [ Published May 10 2012 by Brand Republic ]
PPA Conference: Stylist editor reveals how free... [ Published May 09 2012 by Brand Republic ]
PPA Conference: Tim Brooks on The Times 'paywal... [ Published May 09 2012 by Brand Republic ]
My Media World: Mark Slade [ Published May 09 2012 by Brand Republic ]
ITV revenue rises 13% in Q1 despite ad income dip [ Published May 09 2012 by Brand Republic ]
Measuring emotional engagement through biometrics [ Published May 08 2012 by Brand Republic ]
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