Branded Sears Auto Center Shops to be Integrated i...

Published Nov 23 2011 by PR Newswire

Branded Sears Auto Center Shops to be Integrated in Road Trippin' For iPad, iPhone and iPod Touch by EA Mobile

HOFFMAN ESTATES, Ill., Nov. 23, 2011 /PRNewswire/ -- Sears Auto Centers has teamed up with EA Mobile™, a division of Electronic Arts Inc. (NASDAQ: ERTS) and the world's leading mobile games publisher, to incorporate Sears Auto Centers and BFGoodrich Tires products in Road Trippin'™, the latest game...

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"Mobile gaming is a great venue to introduce Sears Auto Center's products and services to a new generation of customers" said Lori Williams...

Branded Sears Auto Center Shops to be Integrated in Road Trippin' For iPad, iPhone and iPod Touch ... [PR Newswire - Nov 23 2011]

...Auto Centers. "With the number of mobile game players growing every day, Road Trippin' enables Sears Auto to leverage this new marketing channel to engage with potential customers in a relevant way."

Branded Sears Auto Center Shops to be Integrated in Road Trippin' For iPad, iPhone and iPod Touch ... [PR Newswire - Nov 23 2011]

"Games are the most popular type of app used on mobile devices, and with more than one billion smartphones in market, mobile game integration now offers brands a chance to reach broad consumer audiences" said Dave Madden, Senior...

Branded Sears Auto Center Shops to be Integrated in Road Trippin' For iPad, iPhone and iPod Touch ... [PR Newswire - Nov 23 2011]

EA Mobile Apps Go on Sale, Mass Effect Infiltrator on Google Play

Mass Effect Infiltrator, the app developed by IronMonkey that goes with the incredibly successful franchise, is now available on Google Play. In Mass Effect Infiltrator you play as Randall Ezno, a Cerberus employee who turns on them once he discovers ... [ Published 14 hours ago by Capsule Computers ]

Entities: Mass Effect, EA Mobile, Google Inc

First Reported May 23 2012 - Updated May 23 2012 - 1 Documents

Amalur IP Worth Only $20 Million, EA May Not Publish Copernicus

Curt Schilling said he wanted to do a sequel to Kingdoms of Amalur: Reckoning. But at this rate, that task might fall to another team.With Schilling's 38 Studios struggling to stay afloat, layoffs have hit the developer. The layoffs came after Rhode Island ... [ Published May 23 2012 by PSX Extreme ]

Entities: Electronic Arts Inc, 38 Studios, Copernicus

First Reported May 22 2012 - Updated May 22 2012 - 1 Documents

PlayStation3

EA Pulls A Fast One With Battlefield 3

Do publishers have a responsibility to make sure vanilla servers are available for multiplayer shooters? EA's Custom Server program means the players control the servers. If they're abusing their power, is EA even supporting the game properly anymore? ... [ Published May 22 2012 by N4G.com ]

Entities: Electronic Arts Inc, PlayStation3, Xbox 360

First Reported May 21 2012 - Updated May 22 2012 - 2 Documents

Electronic Arts Inc

EA Waives Origin Distribution Fees for Crowd-Funded Games - News

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Entities: Electronic Arts Inc, Brian Fargo, Kickstarter

First Reported May 18 2012 - Updated May 19 2012 - 4 Documents

Star Wars: The Old Republic

EA to Piggyback Origin on Popular Kickstarter Games

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Entities: Electronic Arts Inc, Kickstarter, Brian Fargo, Star Wars: The Old Republic, Massively Multiplayer Online Game

First Reported May 18 2012 - Updated May 18 2012 - 2 Documents

Sears Holdings Corporation

Awesome Guy Buys a Kmart, Donates Everything to Charity

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Entities: Sears Holdings Corporation, Charity, Food Bank

First Reported May 18 2012 - Updated May 18 2012 - 2 Documents

Activision Inc

Activision and EA settle $400 million Call of Duty lawsuit

Activision and Electronic Arts have finally reached a settlement over the $400 million lawsuit involving the developers of Call of Duty. Activision lawyer Beth Wilkinson said yesterday in a hearing in the Los Angeles Superior Court:Activision and Electronic ... [ Published May 18 2012 by TweakTown Forums ]

Entities: Activision Inc, Electronic Arts Inc, Call Of Duty

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