Publication: Media Buyer Planner

First Reported May 17 2012 - Updated May 18 2012 - 1 Documents

Viacom: Social TV Must Offer Content, Communication, Comments

Viacom has unveiled the results of a new study exploring the social TV phenomenon through the lens of the viewer. While fairly nascent, social TV and co-viewing trends represent a shift in TV viewing from what Viacom calls a “lean-back” to a “lean-forward” ... [ Published May 17 2012 by Media Buyer Planner ]

Entities: Viacom Inc, Facebook Inc, Colleen Fahey Rush

First Reported May 16 2012 - Updated May 16 2012 - 1 Documents

Yunjin Kim

ABC Upfront: Heavy on Comedy and Schedule Shakeups

ABC is “building on its momentum from the 2011-2012” season which included the No. 1 comedy (“Modern Family”), No. 1 drama (“Grey’s Anatomy”) and No. 1 freshman drama (“Once Upon A Time”) this season in the key Adult 18-49 demographic. But it also included ... [ Published May 16 2012 by Media Buyer Planner ]

Entities: George Grey, Modern Family, Jack Shea, Yunjin Kim

First Reported May 16 2012 - Updated May 16 2012 - 1 Documents

ESPN

ESPN Upfront: Heavy on Digital, Authentication, New Films, Advertiser Value

ESPN presented its annual upfront yesterday, with a heavy emphasis on authentication, apps and delivering advertiser value. While the networks struggle to create social TV experience, CNN will likely be the first to make it a norm.At the same time, ESPN ... [ Published May 16 2012 by Media Buyer Planner ]

Entities: ESPN, ESPN Radio, ESPN Films

First Reported May 15 2012 - Updated May 15 2012 - 1 Documents

Katy Perry

Upfront TV: NBC’s Pirate Drama | Spears + Lovato = Factor | A Groupon Sitcom?!

NBC joins the pirate craze. The network has picked up “Crossbones” from the successful producing team of Walter Parkes and Laurie MacDonald (“Gladiator,” “Men in Black,” “The Ring”). Ten episodes of the action/adventure series have been ordered and production ... [ Published May 15 2012 by Media Buyer Planner ]

Entities: Groupon Inc, Katy Perry, Demi Lovato, Britney Spears, X Factor

First Reported May 15 2012 - Updated May 15 2012 - 1 Documents

Kevin Bacon

Fox Upfront: Kevin Bacon Drama, a Mob Doctor, No “Alcatraz” Or “Finder”

Fox has announced its 2012-13 primetime lineup, which brings Kevin Bacon to broadcast TV in “The Following,” as an ex-FBI agent tracking a serial killer (and a cult of copycats). Also in the lineup, “Mob Doctor,” following a young thoracic surgeon (Jordana ... [ Published May 15 2012 by Media Buyer Planner ]

Entities: Kate Fox, JOE CARROLL, Kevin Bacon

First Reported May 08 2012 - Updated May 08 2012 - 1 Documents

Univision

ABC, Univision CableNet For English-Speaking Hispanics

ABC News and Univision News today have announced an agreement “in principle” for a far-reaching, multiplatform joint venture dedicated to “informing, empowering and inspiring Hispanic Americans in English while providing all audiences with uncompromising ... [ Published May 08 2012 by Media Buyer Planner ]

Entities: Hispanics, Univision, United States, Census

First Reported May 08 2012 - Updated May 08 2012 - 1 Documents

Nielsen: Cable Matured, Matched Broadcast Ad Spend in 2012

Ad spending on cable is now “on par” with that allocated to broadcast TV reports AdAge, citing Nielsen data.In 2011, ad spending on English-language cable-TV nets totaled about $21 billion, compared to ad spending on English-language broadcast nets at ... [ Published May 08 2012 by Media Buyer Planner ]

Entities: Consortium, Allotment, United States

First Reported May 04 2012 - Updated May 04 2012 - 1 Documents

Upfront TV: Lowe’s Anthony Flick | Jagger Hosts SNL | AMC Drama Pilots | CW Renews Vampires, “90210”

On the heels of his acclaimed role in the hit Lifetime Original Movie “Drew Peterson: Untouchable,” Rob Lowe will star in the new Lifetime Original Movie “Prosecuting Casey Anthony” (working title). Lowe will portray Jeff Ashton, the Florida prosecutor ... [ Published May 04 2012 by Media Buyer Planner ]

Entities: Richard LaGravenese, Tony Goldwyn, Drew Peterson

First Reported May 01 2012 - Updated May 01 2012 - 1 Documents

Upront TV: “Voice” Finale Performers | MTV Movie Awards | GMA Trumps “Today” (Again)

NBC has announced the guest performers for the season two finale of “The Voice." New blood: Justin Bieber, who will offer the television premiere performance of his new single “Boyfriend” from his upcoming album “Believe” (due for release June 19). More ... [ Published May 01 2012 by Media Buyer Planner ]

Entities: Matt Lauer, Republican Party (US), John Krasinski, Melissa McCarthy

First Reported May 01 2012 - Updated May 01 2012 - 1 Documents

truTV Upfront: Top 10 Network for Advertisers Promises More “Dumbest,” Steve-O and Shaquille O’Neal

truTV delivers some edgy stuff, like “1,000 Ways to Die” (who knew one could be decapitated by an exploding tire? Or eviscerated by one’s own killer robot?). The network promises to be even “Bigger, bolder, broader” in the 2012-2013 season, placing a ... [ Published May 01 2012 by Media Buyer Planner ]

Entities: Shaquille O'Neal, Howie Mandel, Lizard, Vin Di Bona, Mike Gibbons

First Reported Apr 26 2012 - Updated Apr 26 2012 - 1 Documents

Magic Johnson’s “Aspire” Network Signs Three Exclusive Sponsors, Room for More

Aspire, the cable start-up launched by basketball player NBA Hall of Famer Earvin "Magic" Johnson, has signed the Chrysler Group, L’Oreal USA and Nationwide Insurance as sponsors, report the New York Times and Multichannel News.The three advertisers will ... [ Published Apr 26 2012 by Media Buyer Planner ]

Entities: Magic Johnson, Comcast Corporation, African-Americans

First Reported Apr 26 2012 - Updated Apr 26 2012 - 1 Documents

Oxygen Upfront: Network Promises to Deliver Young Female Viewers with 50% More Originals

Oxygen has announced a 50 percent increase in original programming with five new series joining the 2012 schedule, including: “Girlfriend Confidential,” a new programming franchise which will have New York and Los Angeles editions, “All the Right Moves,” ... [ Published Apr 26 2012 by Media Buyer Planner ]

Entities: Oxygen, So You Think You Can Dance, Ryan Murphy, Travis Wall, Michael Davies

Quotes

...of view, can pick upup on something a viewer may have missed on their own and most importantly, create a direct connection between fan and show. "I love reading Daniel Tosh's tweets while watching Tosh.0. It gives the show a whole other dimension" said one survey respondent

Viacom: Social TV Must Offer Content, Communication, Comments [Media Buyer Planner - May 17 2012]

More Content

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Viacom: Social TV Must Offer Content, Communica... [ Published May 17 2012 by Media Buyer Planner ]
ABC Upfront: Heavy on Comedy and Schedule Shakeups [ Published May 16 2012 by Media Buyer Planner ]
ESPN Upfront: Heavy on Digital, Authentication,... [ Published May 16 2012 by Media Buyer Planner ]
Upfront TV: NBC’s Pirate Drama \| Spears + Lovat... [ Published May 15 2012 by Media Buyer Planner ]
Fox Upfront: Kevin Bacon Drama, a Mob Doctor, N... [ Published May 15 2012 by Media Buyer Planner ]
ABC, Univision CableNet For English-Speaking Hi... [ Published May 08 2012 by Media Buyer Planner ]
Nielsen: Cable Matured, Matched Broadcast Ad Sp... [ Published May 08 2012 by Media Buyer Planner ]
Upfront TV: Lowe’s Anthony Flick \| Jagger Hosts... [ Published May 04 2012 by Media Buyer Planner ]
Upront TV: “Voice” Finale Performers \| MTV Movi... [ Published May 01 2012 by Media Buyer Planner ]
truTV Upfront: Top 10 Network for Advertisers P... [ Published May 01 2012 by Media Buyer Planner ]
Oxygen Upfront: Network Promises to Deliver You... [ Published Apr 26 2012 by Media Buyer Planner ]
Magic Johnson’s “Aspire” Network Signs Three Ex... [ Published Apr 26 2012 by Media Buyer Planner ]
Syfy Upfront: 28 Scripted and Reality Projects,... [ Published Apr 26 2012 by Media Buyer Planner ]
Upfront TV: “Mother” Hour-Long Finale \| Tracy M... [ Published Apr 25 2012 by Media Buyer Planner ]
Make’em Cry: Drama Genre Overwhelming Choice Am... [ Published Apr 20 2012 by Media Buyer Planner ]
Bravo Upfront: Six New Projects Target “Affluen... [ Published Apr 20 2012 by Media Buyer Planner ]
Style Upfront: 25% More Original Programming [ Published Apr 19 2012 by Media Buyer Planner ]
Research: Buyers See TV, Web Video As One, Want... [ Published Apr 19 2012 by Media Buyer Planner ]
Upfront TV: NBC Olympic Countdown \| “Client Lis... [ Published Apr 17 2012 by Media Buyer Planner ]
BET Upfront: Much More Music, Late Night Talk, ... [ Published Apr 17 2012 by Media Buyer Planner ]
Research: Consumers Open to Social Media on TV ... [ Published Apr 17 2012 by Media Buyer Planner ]
AOL To Offer Advertisers TV-Like Guarantees for... [ Published Apr 16 2012 by Media Buyer Planner ]
Ad Age Releases Pinpoint TV Demo Maps [ Published Apr 16 2012 by Media Buyer Planner ]
Research: Consumer Media Will Be Strong in 2012... [ Published Apr 13 2012 by Media Buyer Planner ]
How Will a $200 Cable Bill Hit Advertisers? [ Published Apr 11 2012 by Media Buyer Planner ]
Discovery Fit & Health Upfront: Addiction, Teen... [ Published Apr 10 2012 by Media Buyer Planner ]
Nielsen: Consumers Trust Earned and Traditional... [ Published Apr 10 2012 by Media Buyer Planner ]
ID Upfront: True Crime Net Offers 34 New and Re... [ Published Apr 09 2012 by Media Buyer Planner ]
ABC Summer Upfront: Weight Loss, Wipeouts, Bach... [ Published Apr 06 2012 by Media Buyer Planner ]
Discovery Upfront: Osama, Earhart, Watergate, A... [ Published Apr 06 2012 by Media Buyer Planner ]