Philip Jones

Type: Person

Name: Philip Jones

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silobreaker

70 articles

First Reported Apr 21 2012 - Updated Apr 21 2012 - 1 Documents

Advertising has to be backed by strategy and tactics

VARCA, Goa: Advertising has a limitation to its effectiveness and there is a need to be clear in strategies and tactics. "Advertising effectiveness is no more than 41 per cent," said author and brand guru Prof John Philip Jones,.Jones outlined four secrets ... [ Published Apr 21 2012 by Indian Television ]

Entities: Philip Jones

First Reported Apr 09 2012 - Updated Apr 10 2012 - 1 Documents

Yahoo! Inc

Yahoo has signalled it is investigating e-book adverts as a way to stimulate its earnings.

It says in two US patent applications that ads for digital book readers have been "less than optimal" to date. The filings suggest that users could be offered titles at a variety of prices depending on the ads' prominence They add that the products shown ... [ Published Apr 09 2012 by Manchester Wired ]

Entities: E-book, Yahoo! Inc, Patent, Philip Jones, Sunnyvale (California, United States)

First Reported Apr 04 2012 - Updated Apr 05 2012 - 1 Documents

Over $1.5m worth of Harry Potter e-books sold in first 3 days

Pottermore sales were “considerably higher than I expected,” said Pottermore CEO Charlie Redmayne on a Radio Litopia show, “The Naked Book,” this afternoon.Redmayne said Pottermore sold over £1 million worth of e-books, about $1.59 million at £0.63 pounds ... [ Published Apr 04 2012 by paidContent.org ]

Entities: E-book, Harry Potter, Philip Jones, Barnes & Noble Nook

First Reported Mar 27 2012 - Updated Mar 28 2012 - 1 Documents

Pottermore conjures Harry Potter ebooks

After a postponed launch last year, all of JK Rowling's seven bestselling Harry Potter books are now available as ebooks on the Pottermore websiteEbook editions of JK Rowling's seven bestselling Harry Potter titles went on sale for the first time today, ... [ Published Mar 27 2012 by Guardian.co.uk ]

Entities: Harry Potter, E-book, Philip Jones

Quotes

Hotel general manager Philip Jones said, "perhaps the biggest challenge is to meet the tastes of international guests and vietnamese customers, who have their own specific tastes."

East meets West at the Mangosteen [Viet Nam News - Apr 23 2012]

More Content

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Waterstones makes deal to sell the Amazon Kindl... [ Published May 23 2012 by Los Angeles Times ]
The Millionaire Authors' Club [ Published May 18 2012 by Telegraph ]
How to become a millionaire author [ Published May 18 2012 by Telegraph ]
East meets West at the Mangosteen [ Published Apr 23 2012 by Viet Nam News ]
Boy's Night Out The Michael Treni Big Band [ Published Apr 23 2012 by Jazz Times ]
Advertising has to be backed by strategy and ta... [ Published Apr 21 2012 by Indian Television ]
Yahoo has signalled it is investigating e-book ... [ Published Apr 09 2012 by Manchester Wired ]
Over $1.5m worth of Harry Potter e-books sold i... [ Published Apr 04 2012 by paidContent.org ]
How Pottermore cast an ebook spell over Amazon [ Published Mar 28 2012 by Guardian.co.uk ]
Pottermore conjures Harry Potter ebooks [ Published Mar 27 2012 by Guardian.co.uk ]